Friday, April 26, 2013

Small Luxury Hotels of the World Appoints Unique Tourism for Global PR Campaign



15 April 2013: The Unique Tourism Collection has been appointed by Small Luxury Hotels of the World™ (SLH) to manage and execute its public relations in Australia as part of a global PR drive.

The campaign will commence with immediate effect and will be led by UK office Lotus UK, coordinating activity with The Unique Tourism Collection and partner offices in China, USA, Canada, Russia, France, Germany and Brazil.

Small Luxury Hotels of the World™ is a brand of luxury, independent hotels representing over 520 carefully selected properties in over 70 countries, offering inspiring and authentic experiences.

Reporting to UK Account Director, Kate McWilliams, The Unique Tourism Collection has been briefed to build the SLH brand to differentiate from potential competitors and drive new club members.

Tim Davis, Marketing Director at Small Luxury Hotels of the World™ says “The Lotus Network & Partners was appointed following a competitive 4-way pitch. The creative approach and proven track record in coordinating global travel campaigns made them the natural choice for Small Luxury Hotels of the World™.”

Jonica Paramor, Managing Director of The Unique Tourism Collection says, “We are naturally delighted to be working with Small Luxury Hotels of the World™. The award-winning hotel portfolio, comprising some of the world’s finest independent hotels, makes this an extremely exciting account and we look forward to driving results in the core SLH destinations.”


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